Analysis of the leadership and company culture at Sumitomo (SHI) Demag

Background

Sumitomo (SHI) Demag is a German-Japanese company for injection molding machines used in plastics processing and, together with its Japanese parent group, is among the world's leading companies in the sector. With 1,000 employees across two German locations, all business units - from white collar to blue collar - were to be included in a shared analysis.

Objective

With 900 employees from all business units, the focus was on designing a baseline analysis that delivers valid results for deriving follow-up measures and is understood by all employees. Specifically, valid metrics were to be produced in the areas of satisfaction, leadership, and company culture, all 900 employees were to be included, management was to receive an overview of the results, and managers were to gain access to their own departmental results.

The solution with Kultify

In coordination with HR, the head of HR, and the works council, we set up an individual question catalog based on the scientific OCAI model (Organizational Culture Assessment Instrument). To reach both white collar and blue collar employees, the digital survey access was sent out together with the monthly payroll statement. This allowed employees to take part via their company PC or their own devices such as a smartphone or tablet. In addition, the works council provided a stationary computer. Another important element was the integration of the org chart as a basis for a detailed analysis: the various departmental levels were mapped on the platform.

Results

Through the survey, a thorough picture of the leadership and company culture could be obtained. For a detailed analysis, each manager received access to their respective departmental results. The results were presented within each department and change goals were defined - with managers being supported by HR where needed.

"Kultify succeeded in mapping all the topics important to us in a compact way, from which we were able to define areas for action and derive measures."

To measure and accompany further development, the baseline survey with the individually developed question catalog now serves as a recurring instrument.