BRZ Deutschland laid the foundation for a lived company culture with Kultify

Background

BRZ Deutschland is a European specialist for organization and construction informatics with around 600 employees across 15 locations. The company approached us with two central questions: What makes us special as an employer - and which company culture is actually lived in our day-to-day work?

These questions were meant to form the starting point for long-term development as an employer. A solid basis for this required concrete answers in the form of clear metrics.

What was special about BRZ: a corporate mission statement already existed. The values it defined for company and leadership culture were to feed directly into the design of the questionnaire.

Objective

The goal was to enable a comparison of the target culture with the lived actual culture - broken down by business units, departments, and managers. On this basis, concrete measures were to be derived in order to preserve the strengths as an employer and to develop in a focused way toward the defined target profile.

The solution with Kultify

We adapted our scientific OCAI model to BRZ's defined corporate values, so that the survey made the actual and target culture measurable along the company's own values.

To allow the results to be evaluated in a segmented way for the individual business units and departments, the various company levels were mapped on the platform and corresponding data-access rights were assigned. As a result, every department and every manager had access to their own results.

Results

Thanks to BRZ's excellent advance communication and the real-time tracking of participation rates in the individual units, a participation rate of 82% was achieved through targeted follow-up.

The managers received digital reports with clear metrics on the perceived leadership culture and on satisfaction within their units. These form the basis for their individual development.

"With Kultify, we managed to make the strengths of our employer brand and the areas for action in our change process transparent."

To support the development of the managers and to track the effectiveness of the measures, the next step - based on the results - is to set up a 360-degree leadership feedback process together with Kultify.

The metrics gained enabled a precise picture of the strengths and development potential. From this, BRZ was able to derive concrete goals and measures to preserve its strengths as an employer and to advance the development toward the target profile. The culture analysis is now carried out annually - so the effectiveness of the measures is measured on a regular basis.