How we use AI in marketing and communication
We use AI to create content faster. A human always takes the final look: only what has been reviewed and approved gets published. Survey and customer data never flow into our marketing tools.
This page is about our marketing, not the product
How AI works inside the Kultify platform is described under Kultify AI. How we protect survey data and ensure anonymity is explained under Anonymity & data protection.
If you have questions about our use of AI, get in touch via the contact form.
Guiding principles
AI supports. People decide.
Three rules apply to every text, image and translation we publish.
People decide
Every published text, image and translation is reviewed and approved by a person. AI provides drafts; the responsibility stays with us.
No fabricated customer voices
Names, quotes, roles and photos in our case studies are real and verified. We never have an AI write a customer voice or generate a portrait.
No survey or customer data
Our marketing tools are separate from the Kultify product. Survey responses and personal customer data never reach them.
Areas of use
Where AI makes our work easier
Four areas where we use AI today. Always as a tool, never as the final authority.
Marketing images
Images for the blog, social media and illustrations, plus mockups for product pages. We don't create photos of real people or customer portraits with AI.
Website copy and content
We use AI for drafts and revisions of page copy, blog articles and glossary entries. A human writes and reviews the final version.
Translations
We translate the German and English versions of the website with AI support. We then check terminology and tone afterwards.
Research and ideation
AI helps with researching topics, structuring them and summarizing sources. We verify facts against the original source.