Identifying priority fields of action and supporting change processes at marcapo

Background

marcapo is a specialist in local brand management and marketing portals, serving more than 65,000 sales partners and over 60 brands. At two locations, around 200 employees work to bring local and national marketing activities together.

To actively develop its company culture and support change processes on a sound basis, marcapo wanted not only to gauge sentiment once a year but to identify fields of action continuously and derive measures from them.

Objective

marcapo wanted to set up a survey system covering several levels: a deep annual look at the entire company culture, regular thematic deep dives, and an ongoing mood check. The results were to be accessible to managers and employees alike, in order to strengthen trust and shape change together.

The solution with Kultify

Together with Kultify, marcapo established a multi-stage survey concept. The annual employee survey provides the full picture and uses the scientific OCAI model to classify the company culture. Each quarter, a topic-specific pulse survey adds targeted deep dives, and a monthly, general mood check rounds out the picture.

"We run a pulse survey once a quarter. It is not only about employees voicing possible areas and wishes for improvement, but above all about how satisfied, supported, and involved they feel within their team and in their department or area."

Via the platform, managers and employees gain easy insight into the respective analyses and reports, which form the basis for open conversations and concrete adjustments on the ground.

Results

From the combination of annual survey, quarterly pulses, and monthly mood check, marcapo continuously derives concrete measures, such as adjustments to onboarding or new workshop formats in the marcapo Academy.

"The many comments on the questions show us that our employees recognize the purpose and realize that they can contribute to the company's development. These comments are very valuable to us and keep giving us new input for developing our company culture."

The transparency of the results for managers and teams strengthens trust within the company and makes change processes something everyone can support together. </content>