OPTI Wohnwelt: Identifying the drivers of satisfaction and core values

Background

With more than 40 stores and around 1,700 employees, the Opti Wohnwelt Group is one of the major furniture-retail networks in the German-speaking region. To develop its company culture on a solid footing across a strongly decentralised store network, the company was looking for a partner that could capture its lived culture in reliable metrics.

Two questions were the focus: what drives employee satisfaction, and which core values shape day-to-day collaboration at Opti Wohnwelt?

Objective

The goal was a well-founded analysis of strengths and opportunities as the basis for targeted HR development measures. The results needed to be precise enough to derive concrete steps at the individual locations, while at the same time producing a consistent picture of the culture across all locations.

The solution with Kultify

Together with the management and HR team of the Opti Wohnwelt Group, Kultify developed a questionnaire that combines the scientific Organizational Culture Assessment Instrument (OCAI) with individually tailored question items. This captured both the culture dimensions and the company-specific topics.

The survey was rolled out at 15 locations. Employees received access via a link and one-time codes that were handed out directly at the respective locations, a pragmatic solution for a company with a decentralised store structure and mixed working environments.

Results

The survey delivered a precise picture of the drivers of satisfaction and the lived core values, across all 15 locations included.

"With Kultify, we found a provider that managed to capture our company culture in precise metrics. And that across all 15 of our locations."

Based on the results, Opti Wohnwelt was able to derive and implement various HR development measures at its locations. A follow-up survey with Kultify is planned for the coming year, to measure the effectiveness of the measures introduced and to keep tracking how the culture develops over time.